（Singapore, July 31, 2025）Xinrui Camellia Oil, a leading premium camellia oil brand from China, has officially launched in the Singapore market. This marks a significant step in its international expansion strategy, with Southeast Asia, Europe and America identified as key growth regions.
Backed by over 50,000 mu (approximately 8,200 acres) of wild camellia forest, Xinrui Camellia Oil is produced using advanced cold-pressing technology that preserves the oil’s natural nutrients. It boasts a high content of monounsaturated fatty acids, particularly oleic acid, and is rich in squalene, vitamin E, and antioxidants—making it an ideal choice for health-conscious consumers. The oil is also trans fat-free and low in saturated fat.
Xinrui is ready to establish partnerships with several premium supermarkets and health food distributors in Singapore. The company is preparing to expand into neighboring countries including Malaysia, Indonesia, Thailand, and Vietnam, aiming to meet the growing demand for high-quality, plant-based oils across Southeast Asia.
At the same time, Xinrui is making strategic moves toward entering the Europe and American markets, engaging with importers and organic food retailers in Canada and the United States.
“We are proud to bring the natural purity and nutritional excellence of traditional Chinese camellia oil to the global stage,” said Chairman Xiong for Xinrui. “Our goal is to make Xinrui a trusted name for premium cooking oils around the world.”
With increasing global awareness of healthy diets and plant-based nutrition, Xinrui Camellia Oil is well-positioned to become a rising star in international markets.
Xinrui Camellia Oil is a leading manufacturer and exporter of high-grade camellia oil based in China. The operations integrate sustainable harvesting, advanced cold-pressing extraction, strict quality control, and a traceable supply chain. The company is certified with multiple international quality standards, including ISO, HACCP, FDA and organic certifications.
Reporter: Xinfei
Editor: Yiling/Karly
